A new immersive attraction has opened in Hameau Dubœuf, the largest wine museum in Europe. Jora Vision, a leading themed attraction design and build company, was commissioned to create the new experience.

Hailed as a “one-of-a-kind” attraction, the experience involves visitors to the wine museum being transported through 2,000 years of wine history in the Beaujolais wine-producing region of France.

With video projection mapping integrated amongst the show sets, the region’s rich wine-making history really comes to life.

George Dubœuf’s son, Franck Dubœuf, describes the new attraction.

“My father started Hameau Dubœuf 25 years ago to open a door to a mystery world of wine history and viticulture. Today we are proud to have received more than 3 million visitors.

“Every 4-5 years we open a new attraction and this year, with Jora Vision, we are pleased to open a new “spectacle” called “Mon Beaujolais”. We are very pleased with the professional and creative work done by Jora Vision,” said Dubœuf.

Simeon van Tellingen, creative director of Jora Vision, explains how the new attraction was created:

“Actually, we created a completely new cellar within a square box building. To give the visitors the impression they are in an authentic wine cellar, we placed real wine growers’ equipment all around the room.

“While the winegrower, named Toine, is talking to the visitors, we let things magically appear in the room with video mapping techniques. We are literary placing the visitors in the middle of the action.”

Jan Maarten de Raad, CEO of Jora Vision, said:

“The “Mon Beaujolais” show is another example of our key strategy of creating customised immersive experiences for theme parks, museums, zoos, family entertainment centres and tourist attractions.

“The last couple of years we have been focussing on design-build projects which tell an interesting cultural story, such as the new “Young Rembrandt” experience in the city of Leiden, the “Bazyliszek” dark ride in Legendia and the “Los Piratas de Bacalar” attraction in Mexico.

“We are excited to see more and more clients showing interest in our services of design, project management and manufacturing of this type of custom attractions and we are confident “Mon Beaujolais” is a spectacular example of this.”