Oakwood guests receive more ‘Magic Memories’
Oakwood Theme Park in Wales, UK, and global guest photography provider Magic Memories have announced "significant" initial results from their new in-park photo partnership for the 2013 summer season.
Well known for its photography provision at a wide range of tourist attractions around the world, Magic Memories' partnership with Oakwood is the company's first foray into the theme park sector in Europe and it is one that is proving hugely successful at the South Wales venue.
"The entire infrastructure and all the ride photo stations have been completely redesigned by Magic Memories," explained Oakwood's general manager, Dominic Jones.
"The finished product has been dramatically improved and our customers are showing their appreciation with average spends up over 60 per cent in June 2013 compared to the same period last year."
Magic Memories' ride photo solution comes as a result of the company's acquisition in 2011 of US-based theme park imaging specialist Jackson Digital Imaging (JDI).
The integration of the proven and well-tested platform from JDI, combined with the Magic Memories DNA of designing everything from the guest's perspective, has resulted in unrivalled products for its partners worldwide.
Having successfully tendered to provide the ride photography at the park, Magic Memories re-designed and re-fitted all the ride photo outlets at Oakwood to give the guest what European operations director Paul Hammond refers to as "a far bigger welcome".
Two new ride photo opportunities were also created, on the Treetops children's coaster and Log Flume rides, and the best-in-market camera technology was utilised to ensure pin sharp photography.
"We are delighted with the end result," Hammond stated. "We've installed high quality cameras, used on challenging angles, with the finished result being very impressive.
"And the customer has the ability to choose what the composition of the photo is, no matter how large or small the group – that is a clever innovation and one the Oakwood visitors are obviously agreeing with."