Picsolve is implementing a full range of image capture solutions across Dubai Parks and Resorts, the Middle East’s largest integrated theme park destination.

To provide guests with a simple way of validating and accessing their photography packages, the company is integrating its DigiPass technology with Dubai Parks and Resorts’ ticketing system, which is provided by VGS.

This first-time collaboration will create omni-channel purchase and redemption opportunities for the resort, allowing the destination to sell photography across multiple guest ‘touch points’.

In the coming months, guests will also be able to visit Picsolve’s GS Photo Studio and take home a photo souvenir of themselves situated in one of the different themed locations within Riverland Dubai.

Photo gifts and branded photo books will be introduced and available at Bollywood Parks Dubai, Motiongate Dubai and Legoland Dubai.

Alan Wright, CEO of Picsolve commented: “As the UAE is the fastest growing region in the theme park industry, it was important that our partnership with Dubai Parks and Resorts took into consideration the thriving consumer demand for easy to use digital solutions within parks.

“By deploying the latest innovations in technology and being part of Dubai Parks and Resorts ticketing ecosystem, we are guaranteeing complete guest satisfaction with a fully connected, omni-channel photo and retail experience.”