Picsolve, the leading digital content capture provider for visitor destinations, has sealed a five-year deal with Merlin Entertainments.

The agreement means Picsolve is Merlin Entertainment’s content capture partner for several of the company’s most iconic attractions in London, including Madam Tussauds London, the Sea Life London Aquarium, Shrek’s Adventure! London, The London Dungeon and the Coca-Cola London Eye.

These top London attractions will feature a number of Picsolve’s content capture solutions, including the Experience Wall, comprising of floor-to-ceiling HD screens that momentarily turn green as visitors are photographed.

Another Picsolve feature in the pipeline at London’s leading attractions is a new version of the Super Selfie, a panoramic, theatrical and amplified take on the ‘selfie’, which captures visitors and the destination in one image.

David Hockley, Picsolve’s CEO, said:

“London is home to some of the world’s most iconic attractions, so it’s important visitors are able to capture their experience as they enjoy the best the city has to offer. Our promise to deliver a seamless customer experience and provide our partners with new and exciting content capture innovations, is why we’re able to work with the industry’s top brands such as Merlin Entertainments.

“We’re looking forward to seeing the new version of our Super Selfie technology and hope many more partners will realise the benefits this brings to their attractions.”

The five-year deal with Merlin Entertainments as its content capture partner for its most iconic London attractions, strengthens Picsolve’s position as a European content capture market leader.

The partnership will augment the visitor experience at many of London’s biggest attractions.

Martyn Brett-Lee, commercial director at Merlin Entertainment, commented on the new alliance.

“Picsolve’s position as a market-leader and its continuous investment in technological innovation, makes it an obvious choice to power content capture at our world-renowned visitor destinations in London.

“Picsolve is already a key element of the customer experience at many of our attractions across the globe, helping our visitors bring amazing and unforgettable moments home with them.

“We look forward to working closely with them over the next five years, enhancing the experience for all those who visit us,” said Brett-Lee.