Steve Van den Kerkhof, Plopsa Group CEO and Studio 100 chairman, has been named as the keynote speaker for the GM and Owners’ Breakfast at IAAPA Attractions Expo 2016.

The expo is due to take place at the Orange County Convention Centre in Orlando, Florida, on November 14-18, with more than 1,000 exhibitors and 30,000 visitors expected to attend the event.

The GM and Owners’ Breakfast will take place on Wednesday, November 16 at 8:15am in the new location of the IAAPA Theatre.

“We are honoured to have someone with the experience and reputation of Mr Van den Kerkhof address senior attractions industry executives from around the world at IAAPA Attraction Expo 2016,” said IAAPA vice president of education, professional development and training services, Rebecca Turner.

Van den Kerkhof has been leading Plopsa Group for more than 17 years, and co-founded the theme park division when Studio 100 bought its first theme park in 1999.

Under his leadership, the Plopsa theme park group grew despite price competition, and economic crises. Today, the group owns and operates six themed entertainment facilities in Belgium, the Netherlands and Germany that together welcome more than three million visitors annually.

“We look forward to Mr Van den Kerkhof’s insight and the behind-the scenes-story about the growth of Plopsa Group from a local park to a global entertainment company.”