Norwegian firm Projection Design has supplied 80 of its F32 series DLP projectors for use in the French Pavilion at the Shanghai World Expo 2010.

The task of implementing the AV systems at the pavilion fell to the Paris office of ETC, which has specialised in the design and automation of large-scale image projection since its formation in 1981.  

ETC’s joint project managers David Baillot and Nicolas Paineau worked on-site to ensure the smooth installation of the AV systems after the company was awarded the tender to supply and operate the multimedia equipment by the Pavilion’s state-backed organising body COFRES.

The project was designed by world-famous French architect, Jacques Ferrier.

"At this expo the projectors are arranged in pairs or in fours, depending on the size of the screen being used," Baillot explained.

"The theme of the pavilion is ‘The Sensual City’ and the idea is that visitors to the Pavilion experience some of the sights, sounds, touch and smells that give France its unique style, panache, and sense of glamour.

"Multimedia technology plays a key role here, as each screen shows content from a different region of France, giving visitors an insight into what makes that region special."