UK-based Rainbow Productions continues to enjoy much success, and among its current activities are those involved in building relationships made through exhibitions, many of which have resulted in increasing exports to the Middle East and mainland Europe.

Rainbow represents under licence more than 120 famous children’s characters and manages their personal appearances within visitor attractions, while also working with clients to create bespoke walk-about mascots.

As a major supplier of licensed costume characters, Rainbow has recently acquired a number of new licences. Among the latest additions to the company’s portfolio are Chapman Entertainment’s Raa Raa the Noisy Lion and Ooo Ooo; Coolabi’s Poppy Cat; DHX Media’s Rastamouse; Hallmark Cards’ Forever Friends Bear; and HIT Entertainment’s Mike the Knight.

Such is demand, a number of leisure parks have already booked the newest characters, with the aim of helping to drive footfall to their attraction and providing guests with added on-site entertainment.

UK venues set to enjoy the Rainbow Productions characters include Twinlakes Park, Paradise Wildlife Park, White Post Farm and Woodlands Park.

Alongside these newest additions, Rainbow Productions also continues to enjoy great success with its popular evergreen children’s brands such as Postman Pat, Paddington Bear, Noddy and Thomas the Tank Engine.