Red Raion, the CGI studio specialized in media-based attractions, have created a keynote presentation of their newest CGI film for licensing, ‘Moby Dick – Friends to the Rescue!’The title is inspired by the popular Moby Dick IP, revisited in a family-friendly key: produced in 5D, VR and Dome formats, the film follows the adventures of Willa, the little daughter of the famous and majestic Moby Dick: once again, the villain is captain Ahab, and once again he will be left empty-handed thanks to the help of the whale’s friends.
Red Raion, who attended the recent Saudi Entertainment & Amusement Expo in Riyadh, created a video presentation showing what lies behind the creation of this title: from the marketing analysis to the creative approach.
Sara Menegazzi, the company’s Creative Director, declared: “Creating this kind of CGI content requires intense creative research, because you need to establish an immediate connection with your audience: everything has to happen quickly but at the same time it has to look spontaneous to the eye of the people who try the experience.”
“We strongly wanted to illustrate how our products are born,” added Valeria Rizzo, Red Raion’s Business Development Director. “We feel it’s important to show operators what’s the added value that our specialization brings to the CGI content we produce: each of our titles stems from deep research, both from a marketing and creative perspective, focused on giving operators the kinds of content that best fit their venues and target audience.”