In a bid to immerse visitors into the city’ history, Liverpool’s iconic Royal Liver Building has undergone a significant physical and virtual transformation.

The transformation includes an interactive Augmented Reality app, which enables visitors to take a closer look at the architectural design of the building and marvel at the stunning views from the building’s 15th floor.

The Royal Liver Building 360 experience opened in April this year. The Viewing Platform and the Clock Tower, both of which are larger than Big Ben, are now open to the public, for the first time in the building’s 111-year history.

A free Visitor Centre located on the Lower Ground Floor is also now open to the public.

An immersive projection mapped show, delivered as a turnkey production by Holovis, brings the Clock Tower to life.

The show tells the story of Liverpool, tracing the city’s industrial boom of the late 1800s to the destruction the war had on the city, up until the present day and Liverpool’s vibrant culture.

With 270-degree visuals, surround sound with an original score and sound effects, and by using the internal walls of the Clock Tower, guests are fully immersed into Liverpool’s unique story.

Peter Cliff, creative director at Holovis, commented on the iconic building’s transformation.

“The discoveries that guests make in the Visitor Centre allow them to customise their visit, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational.

“We have added a layer of adventure and gamification to the experience, which encourages visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade 1* listed building.

“The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool,” said Cliff.

Chris Devaney, Operations Manager for RLB360, said:

“We’re really pleased with all the positive feedback the RLB360 tower tour has been receiving from our visitors and we’re proud to already be ranked in the top 10 things to do in Liverpool on TripAdvisor.

“People using the app also have an opportunity to further explore not only architect W.A Thomas’s connection to the city with Google Maps linked guide to his other buildings, but also to go out and find Bella & Bertie’s extended Liver Bird family.

“It’s been a fantastic opening three months and the launch of the app is just one of the exciting announcements we’ve got coming up this summer.”