Sally Dark Rides, a world leader in the creation of family-friendly rides and experiences, has appointed a new chief operating officer (COO), treasurer, and controller.

Rolf Paegert has stepped up as the company’s new COO. Victoria Lane has been appointed as treasurer and controller, following the retirement of William Coleman.

Rolf Paegert has been involved in executive management experience for more than three decades. During this time, Paegert has been dedicated to improving the quality, service, customer relations, and profitability of organisations.

Before joining Sally Dark Rides, Paegert served as COO of Parques Reunidos’ United States division. The role involved the strategic planning and operations of 22 theme parks. Prior to joining Parques Reunidos, Paegert worked for FEC Operations, Castle Park and SeaWorld California in executive leadership and management positions.

Victoria Lane has over two decades’ experience working for national tech leaders in the US, including Ezassi, OnSite-Physio, and InHouse. Lane has a proven track-record in the accounting and HR sectors, working on cost-accounting, taxes, insurance, payroll, benefits, HR, and more.

Talking about the appointments, John Wood, CEO and chairman of Sally Dark Rides, said: “Rolf and Victoria are leaders in their respective fields. And, they are terrific complements to our organisation and the culture we’ve created.

“Part of being the best is making sure your people are the best. We know Rolf and Victoria are going to be huge assets to our company’s future. They’ll help ensure Sally Dark Rides provides world-class service to our partners around the globe for years to come,” Wood continued.