San Diego Zoo Wildlife Alliance, an international nonprofit conservation organisation which operates the San Diego Zoo and the San Diego Zoo Safari Park, has partnered with Attractions.io, providers of mobile app technology to enhance visitor experience.
Working in collaboration, San Diego Zoo Wildlife Alliance and Attractions.io will launch a new mobile app. The app is designed to improve guest experience at the attraction sites by digitising memberships and ticketing, as well as boosting conservation efforts.
San Diego Zoo Wildlife Alliance is the largest zoological membership association in the world. With more than 500,000 members, the organisation said it wanted to create a better digital experience for members by giving them the option to store membership passes and tickets digitally.
Damien Lasater, Associate Director of Marketing at San Diego Zoo and Safari Park said: “We’re really excited about this new partnership with Attractions.io. We recognise the importance of technology in future-proofing the guest experience and meeting the expectations of our guests and members. These apps will be an integral part of our vision for a connected, on-brand digital offering that adds more value and creates a better experience for day visitors and members alike.”
Danielle Bastiaens, Head of Delivery of Attractions.io added: “We’re incredibly proud to be able to support San Diego Zoo as one of the world’s leading wildlife organisations. We’re confident that the new app will make significant and measurable improvements to the guest experience at the Zoo and Safari Park and unlock new opportunities to further the fantastic conservation work they do.”