Sarner, the leading-edge global visitor attraction and leisure centre design group, has been awarded a landmark contract to conceptualise, design and create the world’s first ever experience built around the Doctor Who science fiction television brand.

"It’s been a busy year for Sarner, with some exciting projects commissioned around the globe," said Ross Magri, managing director of the UK-based company in the wake of the announcement.

The Doctor Who Experience will open at London’s Olympia in February 2011.

Although full details are yet to be disclosed, Sarner creative director Michael Bennett said: "This will be unlike any other TV show exhibition, as visitors will become involved in their very own Doctor Who adventure in a timed ‘dark walk’ show."