Leading experience design company Scruffy Dog Creative, and Simtec Systems, a motion based simulator systems manufacturer have announced the launch of a new immersive trackless Dark Ride featuring the popular Mattel IP, Fisher Price. 

The dark ride initial narrative and concept has been developed by Scruffy Dog Creative Group, who will also be responsible for the theming and realisation. 

Meanwhile Simtec will deliver their first ever trackless ride system, along with the technology, and chassis. Simtec’s trackless ride system has the capacity for six to nine people. 

With a modular and adaptable design, the system can scale up or down depending on the client’s budget. It also offers flexibility in terms of vehicle designs, on-board SPX, and interactive elements. 

Scruffy Dogs CEO Joe Bright says: “Teaming up with Mattel and Simtec is a fantastic collaboration. The ride system can be designed to work with all the various iconic Fisher Price themes which gives our clients options and variations.” 

Simtec Business Development Director, Andreas Stickel comments: “Simtec is thrilled to have the opportunity to work in a partnership with Scruffy Dog Creative Group and Mattel. This is a huge advantage for clients worldwide as we can deliver a first-class IP attraction as a turnkey solution including the ride system, design & theming, media, décor, and licensing fees.”