Magic Memories, a global leader in capturing, creating and sharing of personalised memories, has announced the opening of the new Magic Mirror at Sea Life London Aquarium.

The Magic Mirror allows guests to deeply immerse themselves into their underwater experience. The technology enables visitors to create memories just in time for the newest exhibit, Ocean Invaders: Enter the World of the Jellyfish.

“The new magic mirror at Sea Life London is a fantastic addition to the attraction,” said Helen Bull, general manager of Sea Life London.

“Guests can start their journey by capturing the excitement of the underwater world before immersing themselves in our brand new, interactive experience – Ocean Invaders: Enter the World of Jellyfish.”

At Sea Life London Aquarium, the UK’s biggest aquarium, guests enter a submarine where this next-generation image capture utilises the latest technology hidden behind the mirror’s glass.

This glass doubles as an interactive screen whose custom animations direct guests to make different poses.