James Atchison, president and CEO of SeaWorld Parks and Entertainment, is to address industry leaders at IAAPA Attractions Expo, which takes place in Orlando, Florida, on November 15-18.

Atchison will be the keynote speaker at the GM and Owner’s Breakfast in the Windermere Ballroom at the Peabody Orlando on the morning of November 16.

"We have long valued IAAPA’s role in advancing the interests of this great industry and I’m delighted to share our vision for the future of SeaWorld Parks and Entertainment," he said.

"While this is a time of growth and expansion for our company, we remain firmly rooted in the principles and values that have defined us since the opening of Busch Gardens in Tampa more than five decades ago: guest service, quality attractions and shows, environmental stewardship and animal care, safety, and respect for the 21,000 men and women who make up our team."