SimEx-Iwerks, specialists in developing high-tech entertainment systems and film technology, has signed a strategic cooperation intention agreement with the Happy Valley Group.

The strategic agreement was made official at a signing ceremony at the 4th China International Import Expo. Xiaole He, a member of Happy Valley Group Party Committee and deputy general manager of Happy Valley Group, and Yiyun Zhou, chief representative, Greater China at SimEx-Iwerks, attended the signing ceremony.

SimEx-Iwerks has over 30 years of experience in attraction design and integration. The company has developed a catalogue of 4D films with some of the world’s leading studios and with prestigious intellectual properties.

SimEx-Iwerks has built and operated more than 350 attractions around the world. By doing so, the company has established cooperative relations with more than 50 parks, science and technology venues and cinematic attractions in China.

The agreement will mean that Happy Valley Group can implement the latest 4D cinema technology, as well as other attractions created by SimEx-Iwerks Entertainment.

The 4D theatres are planned to be installed in eight Happy Valley theme parks located in Shenzhen, Beijing, Chengdu, Shanghai, Wuhan, Chongqing, Nanjing, Xi’an and a 4D theater in Xiangyang Fantasy Valley.