Simworx, UK-based specialists in designing and manufacturing dynamic media attractions, has appointed Mark Whittaker as FEC and LBE sales manager.

The newly created role is in-line with Simworx’s recent successes in the FEC and LBE sectors and the growing demand for these smaller attractions, with the market expected to surge in the coming years.

Whittaker is a seasoned industry expert, having worked as sales manager at Immotion Group and Elton Amusements.

With years of experience in the attractions industry Mark Whittaker will look to expand Simworx’s FEC/LBE product range and promote the current portfolio, focusing specifically on marketing the company’s 4DVR products, Immersive Adventurers and 4D Cinemas to smaller venues.

Talking about his recent appointment, Whittaker said:

“I’m really happy to be joining Simworx; it is a company I have always had a lot of admiration for. Having worked in the attractions industry now for over 15 years, I am looking forward to showing everyone what we have to offer.”

Simworx is a world leader in the design, manufacture and development of 3D/4D dynamic simulation attractions and 4D effects cinemas.

The company recently installed a number of its rides at the National Geographic Ultimate Expedition Centres in China and Mexico, as well as 4D Effects Cinemas at the Nickelodeon Adventure FECs in Spain.