Simworx, the UK-based dynamic simulation attractions specialist, has appointed Martin Booth to the position of head of projects.

Booth comes to Simworx after 24 years with Merlin Entertainments, during which time he held a number of different positions – most recently as ride projects technical director within the Merlin Magic Making department.

In his new role at Simworx, Booth will head up a senior management team consisting of design engineering, project management, technical services and after sales support and will work closely with chief technical officer Andy Roberts and other members of the projects team.

Commenting on the appointment, Simworx managing director Terry Monkton said: “Martin’s experience within the parks and attractions industry is second to none and will be of huge benefit to us in the future.

“We are involved in an increasing variety of projects, all of which will now be able to make use of Martin’s expertise and knowledge to help create even stronger working relationships with clients and provide even better overall customer service.