Simworx, specialists in the design, development and manufacture of media based attractions, has appointed Paul Kent has the company’s new global business development manager.

Kent has 20 years’ experience working with audio-visual specialists, Electrosonic, and has been involved in the entertainment business from an early age.

From designer to management levels, Paul Kent has worked on projects around the world, some of which have won industry awards and much acclaim from millions of visitors.

Simworx’s new global business development manager has had the role of Europe and Middle East chairman of the Themed Entertainment Association. He has also been a member of the board of advisors for Experience UK.

Talking about the new position, Kent said: “I’m thrilled to begin the next chapter of my career with Simworx, they have a vast product range that I’m looking forward to getting acquainted with. Simworx is a company I have a lot of admiration for and I’m looking forward to showing everyone what they have to offer.”