Simworx, a global leader in the supply of media-based attractions, have announced they are partnering with Engage Interactive. The partnership will involve Engage Interactive taking on the role as Simworx’s external sales representative in the Saudi Arabia region.

The move is part of Simworx’s plans to expand into Saudi Arabia, where the attractions industry is expected to grow exponentially in coming years. Simworx have enjoyed success in the UAE and have attended the last two Saudi Attractions Expos. Their partnership with Engage is aimed at boosting their efforts of expansion into the Saudi Arabia market.

Engage Interactive are specialists in the development of innovative experiences that utilise cutting edge technology. The company employ AI and smart tech to augmented reality, simulation, touchscreens, and projection and LCD screens, to create innovative experiences for attraction sites.

Terry Monkton, CEO of Simworx, commented on the partnership: “We have had several meetings with Engage in recent months, and I have been very impressed by their dynamism, market knowledge and contacts that they have generated. I am certain that the partnership will be a huge success and integral to seeing many of Simworx’s attractions entertain local’s and overseas visitors in the fast-growing Saudi Arabian entertainment sector.”

Engage Interactive’s founder and CEO, Tariq Al Shalfan, also shared his enthusiasm for the alliance, saying: “We spent a considerable amount of time evaluating various suppliers of Media Based Attractions and we were very impressed by Simworx’s extensive product range, it’s credential portfolio and the quality of the many installations that the company has installed. We look forward to working with Simworx and bringing their amazing attractions to Saudi Arabia!”