Smeetz announced today the first closing of its Series A for $4.1M.
This demonstrates the aggressive growth Smeetz has seen over the last few years.
The company say the fund ‘will help strengthen the scale up of human resources and R&D departments.’
“We know the future of the attraction industry lies in data and artificial intelligence. AI powered sales optimization has been our focus since day one and we will keep pushing in that direction by extending our engineering team with the brightest and most agile profiles,” says Morgan Siffert, CTO & Co-founder of Smeetz.
In terms of expansion, “Our next stop is the US,” says Alexandre Martin, CEO & Co-Founder of Smeetz. “The US leisure and entertainment industry is already thriving in 2022 with +14% in market growth compared to the 2019 pre-pandemic peak. In a market that is more advanced and prone to dynamic pricing, we are extremely confident of the product-market fit of our AI-powered unified commerce SaaS.”
Meanwhile, Jacqueline Ruedin Rüsch, Founding General Partner of Privilège Ventures, comments: “Co-leading the round with our friends at NewOak was a smooth and efficient process. I’m really excited to start this new venture together with Alexandre and his team and we are flattered by the opportunity to be part of Smeetz.”
Smeetz is a data-driven and dynamic pricing-oriented commerce for museums, amusement parks, attractions, music venues and theatres. The company, headquartered in Lausanne, Switzerland, totals 40 employees.
