In an attempt to cope with the current economic climate, Sun Splash Family Waterpark, in Cape Coral, Florida, US, has lowered prices for season passes in an effort to entice visitors into the park.
Now in its 17th season, Early Bird season passes, available until April 12, will cost between US$29 and $59 for residents and $39 to $79 for non-residents, a 30 to 50 per cent discount on last year’s prices.
Steve Pohlman, director of Cape Coral Parks and Recreation Department, said the new rates, along with park renovations and new rides, are designed to maintain the number of visitors.
"We’re hoping to keep the same level we had last year," he said.
A big part of that effort will be three rides that debuted in May 2008 – the Thunder Bump, the Terror Tube and X-celerator. Dubbed “speed rides,” they are designed to attract an older crowd to Sun Splash.
"It adds a new dimension to the waterpark for older teens and adults," Pohlman said. Sun Splash, though, will maintain its status as a family park.