The international board of the Themed Entertainment Association, the not-for-profit alliance that represents more than 7,000 creative specialists in the themed attractions industry, has selected Rick Rothschild as president.

A 40-year veteran of the attractions industry, Rothschild is founder and chief creative officer of Far Out! and creative director at Global Immersion.

He is perhaps best known for his three decades as creative executive at Walt Disney Imagineering, and will formally commence his term in November.

"I look forward to leading the TEA in its efforts, to building on the legacy of the past two decades, and to helping plan the next 20 years – as we look towards continued growth and improvement of benefits for the members of this important and unique association," Rothschild said.