Globili, a free smartphone app and multilingual mobile communications service, is now available to translate the signs and menus in Disney World’s four theme parks, catering to more than 100 languages.

Launched at the 2012 World Choir Games in Cincinnati, US, Globili is now a significant tool for users in addition to event marketers and venues alike.

As the former managing director for Cincinnati’s Fountain Square, Globili co-founder Bill Donabedian witnessed countless non-English speaking guests struggle to read signs.

The idea behind Globili was born: Combine a sign’s GPS coordinates with translated content.

“International tourists are a major component of the Disney World visitor profile,” said Donabedian. “The Globili model makes it a seamless addition to the theme park experience.”

Users can download the free app from the iTunes App Store or Google Play. As they walk through the parks they can see their location and nearby signs, and click on the image of a sign to read it in their preferred language.

Globili depends on the feedback and participation of its users for continued expansion.

“It’s so easy for individuals, businesses and communities to contribute signs and menus,” Donabedian said. “We think it’s only a matter of time until every sign and menu is easily translated to create a new and improved visitor experience in venues worldwide.”