Triotech, global specialists in interactive entertainment, has appointed Eric Beauregard, vice president of global sales and marketing to Middle East, North Africa Leisure & Attraction Council’s (MENALAC) board.

Since establishing in 2016, MENALAC is aimed at promoting the development and success of the attractions, entertainment and leisure industry.

The not-for-profit trade council provides networking opportunities, educational programs and trends resources to its members.

Triotech has had an active presence in the region for more than 15 years. Its products have been deployed in a number of countries, including Saudi Arabia, the United Arab Emirates, North Africa, Lebanon and most of the Gulf counties.

Amusement Services International (ASI) has been Triotech’s principal partner in the region for a number of years. The collaboration between Triotech and ASI has recently involved a plan being initiated to serve the large entertainment projects opening in the region.

On the appointment to the board, Eric Beauregard said: “Joining MENALAC’s board is a great recognition. I am looking forward to the opportunity to interact with key players and contribute to the industry development in this dynamic region.”