Triotech, specialists in immersive and interactive media-based attractions, is to present its Hyper Ride attraction to the malls and shopping centre industry at LeisurUp by Magic.

The presence of TrioTech at the forthcoming event follows the successful launch of Hyper Ride, an interactive attraction, which won an IAAPA Brass Ring Award for Best New Product at IAAPA Expo in Orlando.

Hyper Ride is an action-packed attraction, catering for a smart budget and a significantly smaller footprint than conventional dark rides. Consequently, it is convenient for Family Entertainment Centres, shopping malls and other locations that do not typically have the budget for the larger-scale dark rides found at theme parks.

Triotech is in the process of developing titles which will constitute a full library of content for operators of the Hyper Ride.

Deborah Attal, managing director of theme parks Europe at Triotech, commented: “There is a strong global trend for shopping centers to develop an entertainment offering. Triotech has several attractions that are tailored to this market and bonify the guest experience for visitors to these malls.”

The company is showcasing its attraction at the virtual LeisurUP by Magic event, taking place from November 30 to December 2, 2021.