As many as two thirds of parents will avoid visiting family attraction sites in 2021 if costs are too high. This statistic was unveiled by a survey carried out by KidRated, which lists the best days out rated by kids and teens.
The survey also found that 93% if parents say they are more likely to visit an attraction that has positive online reviews. One in four parents say they will avoid taking their children to venues that have too many Covid restrictions in place.
The cost of entering attraction sites was cited as a leading concern, with 61.06% of parents saying that the price was most likely to influence their choice of venues to visit with their children.
Simon London, CEO and founder of KidRated, said: “It’s been an immeasurably tough year for us all – businesses and families alike – but the 90% of parents who are planning a longed-for experience such as a theme park ride or gallery visit simply won’t part with their hard-earned cash if there are too many Covid restrictions, or if costs are too high.
The findings of KidRated’s survey follow warning by Bernard Donoghue, director of the Association of Leading Visitor Attractions, about family attractions risking losing visitors this summer if costs are too high.
“Sanitise the site, not the experience – that’s the message we’re hearing loud and clear from parents, and woe betide any family attraction that doesn’t pay attention, because it’s absolutely crucial to the recovery of our industry,” said Donoghue.
“Value for money, volume of people, and visitor experience are the factors that matter in any year for tourism, but even more so in 2021 as we come out of lockdown,” he added.