Two UK seaside venues have opened exciting new family attractions for the 2010 season from 4D effects theatre specialist Simworx.

The Grand Pier in Weston-Super-Mare and Great Yarmouth Pleasure Beach on the Suffolk coast, have both added new 4D effects theatres from the UK-based specialist.

Devastated by a fire in July 2008, the Grand Pier is on schedule to re-open this summer following a £39m rebuilding programme, which includes state-of-the-art rides and attractions. Among these is a new 51-seat 4D effects theatre from Simworx, which has completed a full turnkey project, incorporating the theatre into the new Pavilion building.

"Having decided to install a 4D theatre, Simworx was the clear winner when it came to choosing a supplier," said pier owner Kerry Michael. "We are delighted with the results and I’m sure our visitors will enjoy the experience for many years to come."

At Great Yarmouth Pleasure Beach, Simworx is installing a 30-seat 4D effects theatre which will be the first such attraction in the area. Scheduled for opening in June, the attraction will be housed in an existing building which previously accommodated a simulator ride from another supplier and is being totally revamped with the latest technology relating to the new theatre.