On August 1, Merlin Entertainments will open its latest attraction, Madame Tussauds Hollywood. The US$55m attraction is the ninth Madame Tussauds to open worldwide and fourth in the US, joining sister attractions in New York, Las Vegas and Washington DC. It is also the brand’s biggest and most ambitious project to date.
 
The attraction will be housed in a new building designed by architects John Ash and Michael Rotondi, and located right next door to the famous Grauman’s Chinese Theatre.

Commenting on the installation, Merlin Entertainments’ Glenn Earlam said: "The Hollywood attraction is quite different from most of our other ‘midway’ projects. It is, for example, the first time we have designed and built a new building of our own which will show the figures off to a maximum advantage, and add to the overall excitement."
 
He continued: "Hollywood is primarily about movies, and we have had great support for the project not just from our neighbours and the people of Hollywood. Like our visitors, they appreciate Madame Tussauds is a unique experience.

"There are no ropes or barriers here, and our wax figures are so lifelike our visitors really do feel they are not just meeting but ‘starring’ with the finest collection of movie figures from the past and present to be found anywhere."