Until the end of January 2010, visitors to the Osaka theme park will be able to buy the adult Studio Gold Pass, which is valid for one year except for peak periods, for US$131, down $100 from the previous price. A similar pass for children will cost $93, which is $76 lower.

The number of visitors with the annual pass dropped from 2.7 million for the year ended in March 2008 to 2.6 million for the year ended March 2009. Total visitor numbers fell in this period from 8.6 million to eight million.