The frozen drink has been re-launched in the UK and Europe.
The deal unites supplier Vimto Out of Home, part of Nichols PLC, with the rights to the Slush Puppie brand in the UK and Europe.
The company has revealed plans to rejuvenate the design and launch a range of refreshing new flavours.
The new addition will ‘help spearhead growth in the category and cement the company’s position as the number one frozen beverage supplier in the UK.’
Vimto have cleverly marketed the drinks, advertising ‘four paw-some flavours’ of Blue Raspberry, Strawberry, Vimto and Watermelon.
Angela Reay, Brand & Innovation Controller, Vimto Out of Home, said: “SLUSH PUPPiE is a much-loved brand in the UK and we are delighted to now be able to offer it to our customers, as part of our leading frozen drinks range. With its refreshed look and exciting new flavours, backed by our expertise and support, we are confident SLUSH PUPPiE will be a very popular treat this summer and beyond.”
Vimto Out of Home signed a new long-term agreement with the brand’s US owners, J & J Snack Foods Corp, at the end of last year. It now has the rights to manufacture, manage, distribute, and sell Slush Puppie across the UK, Ireland, and Europe.