Vimto Out of Home, supplier of soft drink brands to the attractions, leisure and hospitality industries, has signed a new contract to manage, distribute and sell the SLUSH PUPPiE brand across the UK, Ireland and Europe.

The long-term agreement has been reached with J & J Snack Foods Corp., owners of the SLUSH PUPPiE brand.

On relaunch, plans are in place to freshen up and reinvigorate the brand and give the ‘pup’ a new lease of life.

Commenting on the new deal, Nick Yates, commercial director at Vimto Out of Home said: “We are thrilled to welcome SLUSH PUPPiE into the Vimto Out of Home family. SLUSH PUPPiE is a brand that is extremely well-known in the UK and we are delighted to be able to offer our customers an even wider choice of frozen drinks brands.

“We are passionate about frozen drinks and believe that under our care and with our unrivalled expertise in the sector we can help SLUSH PUPPiE reach its full potential in the UK and Europe,” continued Yates.

Dan Fachner, president and CEO at J&J Snack Foods Corp shared his enthusiasm about the collaboration: “Given their track-record of success within the frozen category, we know Vimto Out of Home is very well positioned to take the SLUSH PUPPiE brand to the next level in this market. We’re looking forward to seeing big things from this brand and continuing our partnership with Vimto Out of Home.”