In line with its vision of leading the waterpark industry through innovation, WhiteWater West has signed a partnership agreement with US-based Interactive Entertainment Concepts.

IEC founder Rick Briggs is renowned as a leading player in the global waterplay sector. With his proven record of industry firsts, Briggs will lead a new team at WhiteWater to develop new interactive products.

"The waterpark industry doesn’t currently take advantage of any technology products," he stated.

"With the exploding growth of smartphones, handheld technology has become an integral part of everyone’s lives. [We aim to] bring that same technology to the palm of their hand in a waterpark."