The world’s leading waterpark supplier has given itself a makeover.

“Like most successful brands in the world, we have a clear vision and goal,” says WhiteWater in a statement announcing the new look.

“From our start as a waterpark operator in 1980, WhiteWater has had one clear purpose: to create places where families can unite and make joyful lasting memories. In line with this, we recently introduced our new tagline: ‘Entertain the possibilities’. It’s a reflection of our vision to make the impossible possible through a combination of in-house creativity, engineering and production based on decades of tried-and-true methods.”

The new logo uses the same ‘W’ wave emblem as the old one, but introduces a slicker, more refined typeface better suited to the 21st Century. Accompanying the image relaunch is a “Be Boundless” marketing campaign.

“We wanted to remind people that it isn’t only our size and decades of experience – with over 5,000 projects under our belt – which makes us market leaders, it’s our people and their thinking,” says Paul Chutter, WhiteWater’s chief business development officer.

“We’re celebrating our strengths, which are are underpinned by the creativity, precision, and commitment of the most talented people in the industry. This approach has created the customer-centric business that we lead today.”

*WhiteWater signed a strategic partnership deal recently with Holovis, as the UK-based firm becomes its new technology partner. The two companies will be bringing “exciting, transformative products” to market over the next 12 months, including several turnkey solutions.

“Our plans for taking water-based experiences to the next level are developing rapidly, so we sought to bring onboard a company that could keep up with our innovation roadmap,” says WhiteWater CEO, Geoff Chutter. “Our engagement and subsequent discussions with Holovis quickly convinced us these were the go-to guys to help deliver new kinds of experiences.”

Main image: Wet ‘n’ Wild Sydney, one of WhiteWater’s many international clients