Amy Steele has joined Holovis as vice president of development, bringing 20 years of entertainment industry experience to help the company accelerate the expansion of Holovis Media, its in-house content and game development division.

Steele joins Holovis with a unique skill set, having successfully held several key media positions in show production, brand messaging and licensing, business development and visual asset creation for the world's most prestigious theme parks, museums, games producers and digital media houses.

"The worlds of digital and interactive media are becoming much more prominent within the attractions industry, especially within theme parks," she said.

"Holovis is the leading innovator in embracing this trend, and I am delighted to be joining the fast expanding international team of world-class creatives and technical specialists who have the single aim of delivering more of the high end media and interactive based attractions that are already creating a real stir in the industry.

Holovis Media specialises in the production of film content, interactive game content, 'extended experience' applications, and virtual reality technologies for immersive and complex attraction formats.