Dubai Summer Surprises, the leading summer festival in the Middle East, is set to host the world premiere of a new travelling exhibition: Angry Birds Universe.

The event, organised by Dubai Festivals and Retail Establishment (DFRE), runs from August 2 to September 5 and promises a month-long festival of shopping deals and fun-filled, family-orientated entertainment throughout the city.

Imagine Exhibitions, in partnership with Rovio Entertainment and Jack Rouse Associates (JRA), developed this unique exhibition to present an educational and interactive attraction unlike any other on the market.

Angry Birds Universe will open on July 28 at Modhesh World, one of the region's most popular indoor family edutainment destinations, at the Dubai World Trade Centre.

Based on the popular Angry Birds game franchise, fans of all ages will have fun learning a wide variety of educational concepts in an extremely hands-on environment. Fans will also have the chance to 'Be the Bird' in a unique, full-body demonstration of Angry Birds physics.

Laila Mohd Suhail, CEO of DFRE, said: "We are extremely pleased to offer our Dubai visitors and residents a unique entertainment experience that would take them to a whole new level of interactive fun.

"Furthermore, this step comes in line with DFRE's endeavour to create strategic partnerships with leading global entertainment entities, which has resulted in bringing a world premiere of a game concept that has millions of fans across the world. This will surely cement Dubai's position as a leading hub for world class events."

Throughout the immersive experience, families will be introduced to the beloved Angry Birds characters like never before in an interactive adventure with approximately 30 hands-on activities including 10 simple machine bird launching stations, four full body experiences, six map stamping stations, 20 iPad gaming stations, and 12 opportunities for personal creativity and hands-on creation.

The exhibition's most thrilling attraction is a one-of-a-kind 'Be the Bird' experience, which safely propels guests on zip lines to knock over large foam structures, just like the Angry Birds.

Other full-body attractions include a Laser Maze, Climbing Wall, Planetarium, and oversized Sling Shot activity.

Tom Zaller, president and CEO of Imagine Exhibitions, commented: "The Angry Birds games and characters are both recognised and loved throughout the world.

"Combining this worldwide passion for the games with hands on discovery in a three-dimensional setting allows our visitors to truly engage with the Angry Birds characters like never before."