Animalive, the UK-based developer of interactive animated attractions, has won a contract with Nestle in the Philippines.

The global consumer products group briefed Animalive to produce an interactive doctor character who would interact with audiences during Nestle Infant Nutrition marketing activities.

The portable system was installed on two Nestle marketing buses, which travelled across the Philippines.

"We are very happy and impressed with the product and how easy it was to set up and use," said Nestle spokesperson, TJ Talusan.

"The hosts quickly picked up how to operate it and from there they were able to use it with confidence."