Everland, South Korea’s largest theme park, is to create a horror-theme area this Halloween season featuring ‘All of Us Are Dead’ and US series ‘Stranger Things’
Starting on 6 September and running through to 17 November, horror movie fans will be entertained with “Stranger Things” and “All of Us Are Dead” courtesy of Netflix.
Netflix and Everland said they are scheduled to jointly operate a horror-theme zone at the amusement park’s outdoor zombie land Blood City during the extended Halloween period.
“We planned an immersive entertainment service, which allows users to experience the universe of popular content,” said a Netflix official on Monday in Seoul.
“Users will be able to enjoy what they felt watching those shows in real life.”
Guests can make themselves up as zombies from “All of Us are Dead” in Hyosan High School uniforms, just like the series’ characters wore while looking around the school’s cafeteria set. They can also experience the Scoops Ahoy ice cream truck of the “Stranger Things.”
Everland will sell special food and merchandise related to the horror series.
The theme park has also updated the Horror Maze, an attraction that allows visitors to escape from zombies under the theme of “All of Us Are Dead.”
“We aim to provide memorable experiences by combining Everland’s infrastructure and Netflix’s universe,” said an Everland official. “We will be able to lure not only local visitors but also foreign tourists.”
The collaboration between Netflix and Everland was expected to broaden businesses of South Korean intellectual properties (IPs) to various sectors including amusement parks, content industry sources said. “All of Us Are Dead” was based on a popular domestic webtoon.
A growing trend of theme parks across the globe have found huge successes in using popular IP’s and Everland has jumped on the bandwagon thanks to its agreement with Netflix. Furthermore, when using a Halloween IP, which the scary season in the entertainment industry has exploded in popularity in recent years, one can see the fruit of the loom for parks like Everland.
“Corporate demand for competitive IPs is remarkably increasing,” said an industry source. “We will see more cases of applying popular IPs to various sectors beyond video, goods and theme parks.”
Images: Everland
