Merlin Entertainments and SignLive have teamed up to enhance inclusivity for Deaf and hard of hearing guests at its UK attractions.
The partnership between Merlin Entertainments, leader in branded entertainment destinations and SignLive, an innovative provider of sign language services, will see the development of the SignLive platform with guests at Merlin’s UK attractions able to access video interpreting services via mobile devices, including instant access to British Sign Language interpreters (BSL).
Guests interested in utilising the service can access it through the official attraction websites, which will redirect them to the SignLive website, where, guests will be able to log in and connect with a British Sign Language interpreter.
As confirmed by Merlin, the SignLive Project will initially be rolled out at Merlin’s signature attractions within the UK, including Legoland Windsor, Thorpe Park and Alton Towers Resort as well as others from its iconic Gateway Attractions brand portfolio including the London Eye, Warwick Castle, and Sea Life.
Kate Mcbirnie, UK Accessibility Manager at Merlin Entertainments commented on the partnership: “At Merlin, inclusivity is not just a commitment; it’s a key part of our mission to be the greatest place to work and play. Our partnership with SignLive underscores our pursuit of breaking down barriers and ensuring that every guest, regardless of their abilities, can fully enjoy the magic of our attractions.
“By incorporating SignLive’s technology, we are delighted to unveil solutions tailored for our guests who rely on BSL regularly. This marks just the start of our journey, as we aspire to extend our reach to encompass the entire d/Deaf community, including those who may not use BSL.
“This partnership represents a pivotal moment in our ongoing commitment to foster a world where accessibility is a shared goal for all.”
Meanwhile, Fiona Mackay, Chief Executive Officer at SignLive, said: “We’re incredibly excited about this partnership with Merlin Entertainments. Together, we’re taking significant strides towards making each experience more inclusive for Deaf visitors. Making calls in BSL will be straightforward and customers will be able to experience Merlin’s attractions with fewer communication barriers. “
“We’re proud to be part of this initiative and look forward to seeing the important impact it can have for attractions’ guest experience in the future.”
Images: Merlin
