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Rainbow Productions expands Middle East Market

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Rainbow Productions, a world leader in manufacturing bespoke costume character mascots, is further increasing its visibility in the Gulf Cooperation Council (GCC) market.

Celebrating a successful show at the Dubai Entertainment Amusement and Leisure (DEAL) exhibition in March, the UK character and costume specialist returned to the region to exhibit independently at the Saudi Entertainment & Amusement (SEA) Expo earlier this month.

Rainbow Productions’ senior account manager, Danny Smith, who will be the main point of contact for the region going forwards, re-connected with existing clients and discussed opportunities with prospective new clients during the 3-day exhibition alongside sales and marketing director James Barlow.

“Having been the leading supplier of UK-handmade bespoke mascot costumes to the Middle East for the last 15 years, Rainbow continues to support the region with their demands, which has recently included many of the major FEC and attraction operators in Saudi Arabia,” said Smith. 

“The next logical step was to exhibit at the SEA Exhibition with our own dedicated stand.”

Rainbow confirmed that the Midde East is a growing potential for the organisation thanks to the quantity and quality of leads it took at the expo, both on and off the stand. “We look forward to continuing these conversations over the coming weeks to remain the leading supplier of high-quality British made mascots throughout the GCC region,” said a spokesperson for Rainbow.

Rainbow Productions are a global leader in custom-made mascot manufacture, who count Al Hokair Group, Al Othaim, Sala Entertainment and Sela among its clients.

With over 40 years of experience, Rainbow Productions has vast experience in mascot manufacturing providing quality, bespoke mascot costumes and outfits, along with mascot training, to companies of all shapes and sizes.  

Rainbow has a diverse number of clients under its umbrella, including many of the world’s major Licensing Studios, Sporting Associations, International Brands, Theme Parks, Visitor Attractions and Hotels.

Rainbow Productions is also the UK’s official licensee and supplier of over 140 licensed children’s character costumes, able to offer character appearances from Bluey, PAW Patrol, Teletubbies and many more, along with event management and professional performers. 

Images: Rainbow Productions

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