Peppa Pig is set to be bigger than ever as Shanghai will be the home of the World’s largest stand-alone Peppa Pig outdoor theme park.
A partnership was formally unveiled on 24 April between officials from Shanghai Chongming District Government, leading toy and game company Hasbro and China’s Max-Matching Entertainments and investment business, Shanghai Peiqi Enterprises Management., Ltd at a launch ceremony to celebrate construction of the new theme park.
With an investment of over 2.4 billion Chinese Yuan (£309m) Max-Matching Entertainments has agreed terms as its strategic long-term local partner to construct Peppa Pig’s first outdoor theme park in Asia.
The park is scheduled to break ground later this year before officially opening in 2027 within 48 acres of Shanghai’s Changxing Island, China’s third largest island in Chongming.
Cai Xiaofei, deputy director of Changxing Island’s Administrative Committee, says Peppa’s park will be the first branded entertainment offering on the island. “The Peppa Pig outdoor theme park will further enhance Shanghai as a global tourism destination and propel its economy.
“The greater footfall will lead to more exposure for Changxing island, Chongming, Shanghai and benefit overall infrastructure and connectivity. We believe this theme park can serve as a flagship attraction for the island, helping to establish its own unique brand identity and will have a positive long-term effect to promote the island’s reputation.
“We are excited to witness Peppa Pig Outdoor Theme Park landing in Changxing Island. This project will further boost the construction of Changxing Island as a unique and key island for sight-seeing and tourism.”
Meanwhile, Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro, explained: “Construction of the Peppa Pig outdoor theme park in Changxing Island in Chongming marks a significant milestone for Hasbro in China and a natural evolution for the Peppa Pig brand, reflecting the scale of opportunity in the country and our commitment to developing our business with the support of strategic licensing partner Max-Matching Entertainments in China.
“We will continue to work closely together to develop more projects in China, including bringing Peppa Pig outdoor theme parks and memorable live experiences to more cities for Chinese children and families to enjoy.”
Speaking at the event, Owen Zhao, President of Max-Matching Entertainments, revealed that the new Peppa Pig theme park will boast innovative features, new themed areas, rides, an immersive show, and a themed hotel specifically designed for the China market.
Since it first aired in China in 2015 Peppa Pig has over 60 billion views along with a wide range of products available across major Chinese retailers.
Images: Peppa Pig Shan
