US-based MediaMation, a leading supplier of 4D/5D technology to the attractions industry, has crossed over into the cinema marketplace supplying Mexico's Cinemex, the world's sixth largest chain, with a roll-out of X4D Motion EFX theatres, and programming of new feature film releases with the major US film studios and distributors.

Cinemex, a leading cinema chain in Mexico, has selected MediaMation to provide 15 full-auditorium installs of the X4D Motion EFX Attraction Series seats, with full motion and effects, joining the wave of new immersive experiences at the cinema.  

Cinemex plans to launch one 250-seat cinema per month beginning with its flagship Cinemex Santa Fe site, located in the Metropolitan area of Mexico City, followed by Cinemex Mundo E and Cinemex Aragon.