Museum of Illusions have announced plans to open in Texas in early 2023.
Optical illusions, 3D holograms and mind-bending exhibits are what guests have in store at the 6000 sq. m. exhibition.
The chain caters for 40 museums in 25 countries. A venue in Brussels opened in Summer 2022 – their 37th museum to be launched.
Beyond Entertainment Group’s Managing Partner Subhi Gharbieh said: “Witnessing first-hand how much people really enjoy the experience they have when attending the Dallas Museum of Illusions as well as how robust the business model is, we made the decision to expand and provide the experience in new markets.
“The museum takes guests on an unconventional, interactive and immersive journey that many have never seen before, and we’re excited that the great city of Austin – known for welcoming and embracing novel concepts – will soon be home to that experience.”
