Merlin Entertainments has announced a new IP partnership with Silvergate Media to bring its hit Octonauts attraction to Changfeng Ocean World in Shanghai, which is part of the Sea Life international aquarium chain.
The immersive Octonauts experience will open in June 2020 and will be the first in China and the largest Octonauts attraction in the world. The attraction will provide guests with an authentically themed experience where they can play and explore in a fully submersed Octopod within Changfeng Ocean World’s new ‘Stingray Bay’ experience.
Guests can get up close to all their favourite Octonauts characters, including Captain Barnacles, Kwazii and Peso, and learn about marine life conservation and the world’s oceans. There will also be an Octonauts gift shop selling themed merdandise.
Anthony Newman, Sea Life’s global brand marketing director, Merlin Entertainments, commented: “Fun and discovery are at the core of what we do at Merlin and that is why Octonauts is an ideal fit for us. The new attraction will bring Octonauts to life in a way that has never been done before and we are very confident it will drive growth in visitor numbers when it launches at Changfeng Ocean World.”
Ron Allen, EVP Commercial at Silvergate Media, added: “Our partnership with Merlin Entertainments underlines our ongoing commitment to dive deeper into innovative and immersive events that bolster our brands. This new interactive adventure with Changfeng Ocean World will give fans an unforgettable Octonauts experience that truly reflects the show’s core values of education, exploration and entertainment – it’s a perfect brand synergy.”
