Paultons Park has broadened its partnership with mobile app platform Attractions.io to bring a new social distancing functionality to the park’s guest-facing app.
The update will help the popular family theme park in Hampshire reopen safely as soon as government guidance allows the industry to begin opening.
The new functionality on the app comprises of virtual queuing and extended mobile food ordering capabilities designed to eliminate the need for guests to have to queue for rides and refreshments. Visitors can already import tickets into the app, which prevents the need to queue at the entrance of the park, helping Paultons Park overcome the social distancing challenges of the post-COVID world.
Rob Griffiths, head of marketing at Paultons Park, described how the app will be a crucial part of the safe reopening of the site. “The app already helps visitors make the most of their day out and delivers ongoing improvements to guest satisfaction. This made it the obvious solution to build upon, equipping our visitors with a tool that not only helps keep them safe but also improves their experience,” said Griffiths.
The updated app is expected to go live in the next few weeks.
