Parques Reunidos, operator of 61 attractions venues around the world, has partnered with Discovery Communications to develop themed entertainment centres in North America, Western Europe and Asia-Pacific.
According to the group, the integrated indoor entertainment centres will include highly interactive entertainment facilities, state-of-the-art rides, dining areas and a retail store.
This partnership will consist of approximately 10 family-friendly centres, each offering immersive and interactive experiences that will give consumers the opportunity touch, feel and live the brands they love.
US mass media company, Discovery Communications, maintains a portfolio of premium nonfiction, lifestyle, sports and children’s content brands, including Discovery Channel, Animal Planet and Eurosport.
Available in more than 220 countries and territories, Discovery’s programming reaches three billion cumulative viewers, who together consume 54 billion hours of Discovery content each year.
The new entertainment centres, of approximately 5,000sq.m, will be themed around topics such as nature, space, the oceans and adventure.
“This partnership with Discovery represents a unique opportunity to create innovative family-friendly, educational experiences,” said Parques Reunidos CEO, Fernando Eiroa.
“Discovery’s mission to entertain and enlighten people about the world around them makes the perfect match with Parques Reunidos as we deliver engaging entertainment experiences for all.”