WhiteWater of Canada has appointed industry veteran Franceen Gonzales as vice president of waterpark business development.

In this role Gonzales will be responsible for directing sales and business development throughout the growing Latin American region and in areas of the US, while also acting as an ambassador for WhiteWater's growing global markets.

"Her impressive background and experience in the waterpark and amusement park industry will be a huge asset in providing innovative solutions to attractions for our customers," said Andrew Mowatt, executive vice president of business development for WhiteWater.

Gonzales brings 25 years of waterpark experience to the group, most recently as vice president of risk management and waterparks, for Great Wolf Resorts, where she held responsibility for safety and risk management as well as waterpark operations and maintenance for the company's 12 water park resorts in North America.

Prior to joining Great Wolf Resorts in 2006, Gonzales was park director for Hurricane Harbor at Six Flags Great Adventure. She has also held top management positions at Golfland Entertainment Centers, Waterworld Safari in Phoenix, Arizona, and Wet 'N' Wild Waterworld in El Paso, Texas.