Tiffany Rende has been appointed senior vice president of corporate alliances of The Walt Disney Company.

Rende's responsibilities will include structuring and managing marketing and branding alliances between Disney and other leading companies, overseeing Disney Gift Card Services and leading the Operating Participant organisation.

After graduating from the University of Southern California with a master's degree in international relations, Rende joined The Walt Disney Company in 1994 in television marketing at ABC Media Networks.

Christine McCarthy, executive vice president, corporate real estate, alliances and treasurer of The Walt Disney Company, said that Rende will "continue to leverage her experience and cultivate connections with key marketing and branding partners to drive new business opportunities for the company on a global basis".

Spencer Neumann, executive vice president and chief financial officer of Walt Disney Parks and Resorts, said: "Tiffany brings a wealth of experience and has displayed innovative leadership in marketing and sales across her various roles within parks and resorts and more broadly throughout the company."