Game Volt introduces the latest generation of competitive socializing experiences with the launch of The Arena, a 5m x 5m / 16’ x 16’ transparent platform designed to offer multiple technology-enhanced, fast-paced, interactive competitive experiences, making it the perfect complement to F&B and leisure destinations.

Crafted by Game Volt, the product division of creative technologies at CDTR, The Arena builds upon the success of its predecessor, the Supercharged Shuffle, an interactive rendition of the classic table shuffleboard currently being deployed across Dave & Buster’s locations in North America and various leisure destinations worldwide.

The Arena is engineered to elevate competitive socializing in F&B, family, leisure, and retail environments. It seamlessly merges physical tactile gameplay with digital environments, ensuring an immersive experience devoid of any friction.

With its compact 5m x 5m / 16’ x 16’ footprint and fully transparent exterior, The Arena offers high spectator value, accommodating up to eight players for durations ranging from 10 to 60 minutes. Meanwhile, other guests in the venue can follow the action, enticing them to participate.

Internally, The Arena features intuitive tracking technologies combined with immersive media, audio, and tactile solutions to deliver futuristic gaming experiences. It boasts seven interactive systems, including an interactive LED floor, interactive walls, lidar scanning, automated mechanisms for delivering physical objects, and gesture tracking.

Launching with eight games catering to various preferences, The Arena ensures accessibility and continuous evolution of gameplay with multiple levels and settings. This encourages repeat footfall as guests strive to beat high scores.

Operated seamlessly through intuitive systems, The Arena eliminates the need for a dedicated operator, as games automatically reset within the highly tactile and diverse space, further enhancing ROI.

Peter Cliff, CEO/Founder at Game Volt, remarks, “The Arena is a heads up not heads down experience that brings to life engaging challenges that combine mental ability with physical agility to deliver a constantly evolving stream of repeatable experiences. The Arena may appear to be empty at first glance, but inside we have combined a series of emerging technology innovations that enable natural and intuitive gameplay for maximum fun without being distracted by the technology and minimal operator requirements. 

 “We believe that The Arena is the future of social gaming. It provides those Instagrammable moments and will continue to evolve with IP collaborations, new games and advancing levels to keep guests coming back for more.” 

Initially launching in North America at Dave & Buster’s locations, The Arena marks the beginning of a long-term partnership and an exclusive deal with the brand for Family Entertainment Centers.