Holovis, the UK-based creator of immersive experiences, has secured a multi-million minority investment from the Hong Kong listed Road King Investment and Asset Management Group.

“This significant investment will allow Holovis to grow more strategically, particularly in the Far East,” notes CEO Stuart Hetherington. “With Road King’s backing we will accelerate our development of immersive, mixed reality solutions, tailored to specific market applications in the enterprise, entertainment, museum and simulation sectors.”

“This partnership with Holovis, along with our other technology investments, brings a unique capability to Road King’s vision and strategy in designing and building the next-generation of visitor attractions and public venue experiences in the Far East,” adds Road King chairman William Zen.

Established in 2004, Holovis currently has 110 employees with its head office in central England, as well as innovation centres in London, Shanghai and Orlando. The company plans to bring several “new and exciting” products to market in the next 12 months, as well as integrating its experiences into Road King’s existing and new real estate projects across China.